Custom Written Software
A software term.
There are different kinds of software. For example there are 'off-the-shelf' packages that work out of the box. This is fine for common applications such as Word-Processing or Spreadsheets as they are not likely to have to do anything unusual.
But software being used to control a production line for example, will quite likely need to do some very specialist things. So 'custom-written' or 'bespoke' software is especially written by a programming team. This can be very expensive and will take a long time to be developed, but it will work exactly the way intended.
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2020-10